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About Protein Kera


Protein Kera strives to bring remarkable innovations into the hair industry whereby procedures related to healthy hair are more comfortable and effective.

 

 

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Protein Kera


Protein Kera is the brainchild of CEO Rita Dumra, who personally experienced frizzy, dry, unmanageable hair and decided to create a safe solution for herself and others.

Rita’s vision has been to give all women, irrespective of age, a chance to have beautiful, healthy and very smooth hair. Rita constantly researches in the US, to make each product is the best and safest as compared to all others in the industry. Rita aims to bring remarkable innovations in the hair industry whereby procedures related to healthy hair are more comfortable and effective.

Rita, living in the US worked through trials and tribulations, developed Protein Kera, the Ultimate Cysteine and Keratin Treatments, which is customized to suit Indian women’s hair. All the post care products including the Shampoo, Conditioner, Mask and the Argan Oil Serum have been made using high quality hydrolyzed keratin, wheat protein, Citrus fruit, Green Tea and Argan Oil. These products promote hair growth, give strength while restoring shine and radiance to all hair types. Regular use of these products prevent colour fading and retain the effect of both Keratin and Cysteine Treatments.

Rita’s enthusiasm and passion is a driver that has travelled thousands of miles from the USA to India and created products for easy, worry-free management of all hair types.

Rita Dumra

Mission Statement and Vision


To give all women, irrespective of age, a chance to have beautiful, healthy and silkier hair.

To bring remarkable innovations in the hair industry whereby procedures related to healthy hair are more comfortable and effective.

To carry out constant research and make each product the best as compared to all others in the industry.

 

Objectives


To constantly innovate and excite the new-age customer with safe and sustainable procedures.

Bringing to India, remarkable products with customised solutions.

To create high performance, extremely safe and easy to use products.

Premium world-class quality (based in USA)

Complete Customer comfort & satisfaction.

Excellent after sales services.